Economic and Social Barriers of Precision Farming in Hungary

Precision farming may play an important role in agricultural innovation. The study focuses on the attitude of Hungarian farmers toward precision farming. Based relevant technical literature, we performed a nationally representative questionnaire survey 594 and deep interviews with experts (30 persons). As regards questionnaire, authors found that management average farm size Hungary has highest willingness to innovate second level education among developed clusters. shows undertrained large farms be most open group, which result partial application techniques. One unexpected results Farmers’ cluster is positive socio-economic utility rated as extremely low. In-depth prove use technologies does not increase local social cohesion. Strong organisational isolation prevents spread innovation knowledge amongst community, challenges competitiveness alone do force apply Our useful for establishment strategy.